Calculate selling prices from cost, or find your markup and margin percentages from known prices. Switch between modes to solve different pricing problems.
Calculate selling price from cost, or find markup and margin from known prices.
Your cost per unit
Markup percentage on cost
Selling Price
$75.00
Cost
$50.00
Profit
$25.00
Markup
50.0%
of cost
Margin
33.3%
of price
Summary: For every $50.00 you spend, you earn $25.00 profit. That's a 50.0% markup on your cost, or a 33.3% margin on the selling price.
| Markup % | Margin % | Multiplier |
|---|---|---|
| 15% | 13.0% | ×1.15 |
| 25% | 20.0% | ×1.25 |
| 33.3% | 25.0% | ×1.33 |
| 50% | 33.3% | ×1.50 |
| 100% | 50.0% | ×2.00 (Keystone) |
| 150% | 60.0% | ×2.50 |
| 200% | 66.7% | ×3.00 |
Markup = (Price - Cost) / Cost × 100
Margin = (Price - Cost) / Price × 100
Margin = Markup / (100 + Markup) × 100
Markup = Margin / (100 - Margin) × 100
Read our complete guide on markup vs margin, including when to use each, common mistakes, and industry benchmarks.
Straight answers about spreadsheets, scanners, offline work, existing systems, and the free period.
Markup = ((Selling Price - Cost) / Cost) × 100. If an item costs $40 and sells for $60, the markup is (($60 - $40) / $40) × 100 = 50%.