Wholesalers and distributors both serve as intermediaries between manufacturers and end sellers, but they operate differently. Understanding the distinction helps you choose the right supply chain partners.
Distributor: Has an exclusive relationship with manufacturers; provides support services.
Wholesaler: Buys from multiple sources; focuses on volume and price, no exclusivity.
| Factor | Distributor | Wholesaler |
|---|---|---|
| Manufacturer Relationship | Direct, often exclusive | Indirect, buys from multiple sources |
| Territory | May have exclusive territories | No territorial restrictions |
| Services | Marketing, training, warranty support | Primarily logistics and fulfillment |
| Product Range | Limited to contracted brands | Wide variety from multiple brands |
| Pricing | May be higher, includes services | Competitive, volume-focused |
| Risk | Shares risk with manufacturer | Bears inventory risk independently |
Whether you buy from distributors or wholesalers, StockZip helps you track all your inventory in one place. Manage multiple suppliers, track costs, and maintain accurate stock levels.
Common questions about scanning, offline mode, pricing, and migration.
Distributors have a direct relationship with manufacturers and often have exclusive territories or product lines. Wholesalers buy from multiple sources and sell to any buyer without exclusive arrangements.